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From 1960-1974 Rene Michiels worked at Jaguar, first as an
apprentice and due to this competence and enthusiasm he soon
became a qualified technician. In 1974 his passion for Aston
Martin resulted in Rene being appointed as Service Manager for
the Aston Martin importer at that time. |
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Rene continued in this position until 1983 when the company
ceased its activities. In 1984 he started his own family
business, at the beginning as Service Dealer for Aston Martin
and a few years later in 1990 due to succesful expansion Rene
Michiels became the official Franchised Dealer for Belgium. |
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Yves Michiels, Rene's son followed in his father's footsteps and
joined him in the company. This perfect partnership enabled Rene
Michiels to become one of the most experienced and successful
Aston Martin Dealers in the world. Recognition for this
achievement came in 1998 when Rene Michiels was awarded the
"Service Excellence Award" in 1998, and also joining Paris and
Geneva in being designated an Aston Martin Heritage Dealer.
Owners of classic models who wish to maintain their cars in
first class condition can be assured that Heritage Dealers will
provide guaranteed levels of customer service, expertise and
attention to detail, with access to genuine parts sourced
directly from Aston Martin Parts Operations. |
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Rene and Yves take great pride in always being available to
provide personal attention resulting in a high level of customer
satisfaction. This had led to further expansion of the
dealership with a brand new showroom opening in Antwerp, from
where Aston Martin models will be distributed to the whole of
Flanders under the professional leadership of Rene Michiels.
We are proud to receive following Award:
Lifetime Achievement Award René Michiels.
Aston Martin Belgium
World Dealer Conference January 2005 London |
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The showroom Service and Heritage centre at Tisselt will be run
by Yves Michiels, while a new Aston Martin dealership will
operate at Sint Stevens-Woluwe distributing all Aston Martin
models to the Brussels and Wallonia areas under the guidance of
Marleen van Roy, who enjoys a profesionnal and friendly
relationship with Rene and Yves. |
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From 2004, Aston Martin Belgium will be represented by
- Aston Martin Antwerp
- Aston Martin Brussels
- Aston Martin Service and Heritage centre at Tisselt
These developments mark the start of an exciting new period for
Aston Martin in Belgium, during which we aim to provide our
current and future customers with the highest standards of
service. |