From 1960-1974 Rene Michiels worked at Jaguar, first as an apprentice and due to this competence and enthusiasm he soon became a qualified technician. In 1974 his passion for Aston Martin resulted in Rene being appointed as Service Manager for the Aston Martin importer at that time. Rene continued in this position until 1983 when the company ceased its activities. In 1984 he started his own family business, at the beginning as Service Dealer for Aston Martin and a few years later in 1990 due to succesful expansion Rene Michiels became the official Franchised Dealer for Belgium. Yves Michiels, Rene's son followed in his father's footsteps and joined him in the company. This perfect partnership enabled Rene Michiels to become one of the most experienced and successful Aston Martin Dealers in the world. Recognition for this achievement came in 1998 when Rene Michiels was awarded the "Service Excellence Award" in 1998, and also joining Paris and Geneva in being designated an Aston Martin Heritage Dealer. Owners of classic models who wish to maintain their cars in first class condition can be assured that Heritage Dealers will provide guaranteed levels of customer service, expertise and attention to detail, with access to genuine parts sourced directly from Aston Martin Parts Operations. Rene and Yves take great pride in always being available to provide personal attention resulting in a high level of customer satisfaction. This had led to further expansion of the dealership with a brand new showroom opening in Antwerp, from where Aston Martin models will be distributed to the whole of Flanders under the professional leadership of Rene Michiels. We are proud to receive following Award: Lifetime Achievement Award René Michiels. Aston Martin Belgium World Dealer Conference January 2005 London The showroom Service and Heritage centre at Tisselt will be run by Yves Michiels, while a new Aston Martin dealership will operate at Sint Stevens-Woluwe distributing all Aston Martin models to the Brussels and Wallonia areas under the guidance of Marleen van Roy, who enjoys a profesionnal and friendly relationship with Rene and Yves. From 2004, Aston Martin Belgium will be represented by - Aston Martin Antwerp - Aston Martin Brussels - Aston Martin Service and Heritage centre at Tisselt These developments mark the start of an exciting new period for Aston Martin in Belgium, during which we aim to provide our current and future customers with the highest standards of service.